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About

Live Like a Local, Travel with Joy

Giving the World an Authentic Gateway to China

About Joylocal

About Joylocal Travel

Over the past decade, our travel designers and English-speaking guides have welcomed many guests from afar. What stays with them longest is rarely found on postcards — indigo-dyed calico drying in a rainy alley of Jiangnan, the steam rising from a morning market wok, or a bowl of tea offered by an elder in a mountain village.

Many people have seen countless images of China, yet have never truly met China. That is exactly what we set out to do: not rushing you from sight to sight, but bringing you into real life — to meet the people, hear their stories, and taste their everyday.

Joylocal was born in Guilin, rooted between the mountains and rivers of China. Our answer is simple — a genuine gateway to the real China for the world.

Philosophy

Our Philosophy

We believe the best way to know a country is through its people. Our mission is to turn every journey through China from sightseeing into being a guest — with local expertise and sincerity.

From Guilin, Rooted in the Landscapes of China

Joylocal (Guilin) Cultural Tourism Development Co., Ltd. is headquartered in Guilin. Rooted locally, we redesign inbound journeys across China to international standards — the foundation of our team is a decade of front-line inbound service experience.

Beyond the Postcard Lies the China We Want to Show You

We design slow-paced, immersive journeys: wander the streets with people who grew up here, learn a craft, and join a family dinner. What you bring home will be stories and friendships, not just a checklist of photo spots.

You Just Come — We Handle the Rest

From visa consultation to your departure gate, every detail is taken care of by our professional team: a senior English-speaking guide throughout the journey, business vehicles driven by locally licensed drivers, and one all-inclusive, transparent price. Here, you are not a passer-by but our guest.

Products

Joylocal Product Series

Luxury Vacation

Luxury Vacation

Savor moments of ultimate privacy and comfort—redefining travel as the art of refined, unhurried leisure.

Outdoor Adventure

Outdoor Adventure

Answer the Call of the Wild — Revitalize yourself amid majestic mountains, rushing rivers, and pristine wilderness.

Parent-Child Study Tours

Parent-Child Study Tours

Explore the world together — light up your child’s growth journey with every discovery.

Business Travel

Business Travel

Through cross-industry dialogue, we build bridges for business opportunities and gain forward-looking insights.

Cultural Exploration

Cultural Exploration

Journey through millennia of Chinese civilization, and feel the warmth of history amid ancient heritage sites and living traditions.

Classic China

Classic China

Imperial capitals and world heritage — walk the Great Wall and the Forbidden City along the central axis, and meet the China from the textbooks.

By the Numbers

Joylocal Travel · Key Figures

6

destinations

15+

themed journeys

50+

curated routes

2026

founded

500+

corporate clients

30+

professional consultants

Credentials

Business License & Certifications

Company Name

欢度(桂林)文化旅游发展有限公司

License No.

1

Social Credit Code

91450305MAKH79ND4D

Legal Representative

冯志国

Registered Capital

100万元人民币

Founded

2026年06月29日

Team

Core Team

A group of passionate travelers with attitude.

Walk into China with Joylocal

A travel experience beyond sight begins here.